The Power of Microinfluencers in Digital Strategies
Micro-influencers have become one of the most effective marketing strategies in 2024. Unlike large-scale influencers, micro-influencers have small but highly engaged audiences.
This type of influencer builds trust because their recommendations are perceived as authentic and more personal.
At Entangle Vision, we work with brands to identify and integrate the right micro-influencers for each campaign. Our strategy is based on authenticity: we select influencers who truly fit your brand identity, generating campaigns that not only create relevant content, but also foster a genuine connection with the target audience.
We have seen a significant increase in conversion and engagement rates through these collaborations, especially when it comes to niche products or services that require a more specialised approach.
