Distribuciones Macar.
An e-commerce that breathes the product, never hides it.
Distribuciones Macar S.L., a leading company in the distribution sector, trusted Entangle Vision for an integral digital transformation project with the goal of consolidating its online presence, professionalizing its brand image and optimizing the internal management of the business.
The challenge was ambitious: building a coherent digital ecosystem covering everything from the visual identity to day-to-day operations, including an online store worthy of an extensive and demanding catalog.
Scope of work
We approached the project end-to-end across three major blocks:
- Corporate identity. Integral redesign of the brand’s visual identity with a clean, professional and coherent approach that conveys the solidity and reliability that characterize Distribuciones Macar. The new visual language is applied consistently across every digital and physical touchpoint.
- E-commerce. Development of a modern, functional online store with intuitive navigation, with meticulous catalog work: every product has a carefully crafted page — photography, description, technical attributes and categorization — to give the end customer all the information they need at the moment of purchase. The platform is mobile-optimized and SEO has been worked from the ground up to improve visibility in search engines.
Result
A unified platform where image, shopping experience and internal management converse with each other, giving Distribuciones Macar a solid digital foundation on which to keep growing.
- Client: Distribuciones Macar S.L.
- Category: Business Consulting
- Project timeline: January 16, 2025
- Website: www.distribucionesmacar.com